EVENTS:
* Breakfast Seminar:
"CRM in the Cloud Driving Business Transformation"
This Breakfast Seminar on Wednesday May 30th will give provide you practical insight in the CRM journey, the choices and the approach.
More info and registration:
http://www.4cconsulting.com/seminars
* Nice to Know You!
The customer intelligence knowledge series.
4C Consulting and the Internet Marketing School are proud partners of this 2nd edition of Nice te Know You on May 15th 2012, an initiative of SAS.
This year the sessions will tell you how to manage your customer experience with focus on customer intelligence.
For registration and a more detailed agenda:
www.nicetoknowyou.be
NEWS:
* Customer Effort Score
Download, read and share our white paper on the Customer Effort Score versus Net Promotor Score.
* 4C Consulting celebrates its 15th anniversary on 23/04/2012!
* 4C Consulting enters into a partnership with Selligent
March 14, 2012 - 4C Consulting chose to enrich its portfolio with Selligent Interactive Marketing, Selligent’s cross-channel campaign management, interactive marketing, and e-mail marketing solution.
With this partnership, Selligent and 4C Consulting provide solutions to businesses seeking to improve customer experience and value through effective, interactive cross-channel campaigns.
More info:
http://www.4cconsulting.com/4c-consulting-enters-partnership-selligent
* Customer Experience & Candidate Experience
December 3rd, 2011 - Geert Martens, Customer Experience Practice Leader of 4C Consulting, did a survey on the experiences candidates have while looking for a new job.
His insights were published in the Vacature Magazine on December 3rd.
Find out what candidates think and feel during their journey for a new career.
More info:
http://www.4cconsulting.com/customer-experience-candidate-experience
* 4C Consulting proudly presents it's exclusive partnership with Faster Forward.
More info:
http://www.4cconsulting.com/partnership-faster-forward
PAST EVENTS:
* Breakfast Seminar:
"Operational Efficiency vs Customer Engagement in Contact Centers"
This Breakfast Seminar on Wednesday April 25th will give you ideas, strategies and solutions to help you balancing the critical issues in your contact center.
More info and registration:
http://www.4cconsulting.com/seminars
* November 2011:
Internet Marketing School:
Digital Marketing Training for Marketers.
Is online marketing the missing link in your currect marketing mix? Do you want to discover how your target group use digital media? How visitors on your website find you using online search engines? What you can learn from what is said on social media about your company? Or is the response of your e-mail campaign not what you've expected it to be?
The Internet Marketing School is an independent training centre for digital media. You learn how the right tools can contribute to obtain your objectives through practical and instant applicable trainings.
The trainings are for everyone who is interested in or impacted by digital channels:
- Segement marketers
- Product managers
- Campaign managers
- Research professionals
- Marketing & Communication managers
- Entrepreneurs
- ...
The training takes 5 days and is given in Dutch. 10 topics will be discussed, during 3 hours per topic.
The lessons are given by domain experts who will use real practical business examples.
More info: www.internetmarketingschool.be
* 23/11/2011
Breakfast Seminar:
Customer Value: a Look into the Future
More info: www.4cconsulting.com/seminars
* 06/10/2011
SAS Forum Belux 2011
4C Consulting was sponsor at this SAS event.
What's the value and importance of SAS for businesses and consumers?
That's what you will discover during this year's edition of our Belux Forum.
What will you get by attending?
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Customer presentations from different industries
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Keynote presentations by Jim Davis, Senior Vice President & Chief Marketing Officer SAS, John Lovett, author of Social Media Metrix Secrets, and Mark Torr, Director Global Technology Practice SAS
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Hands-on workshops where you can try SAS.
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Updates about the latest trends and solutions
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Networking time to share experience and knowledge
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Sponsor booths with specific domain or industry expertise
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SAS Experts available for one-on-one meetings
More info:
http://www.sasforum.be
* 21/09/2011
Cloudforce Essentials 2011 - Breda
4C Consulting was partner at this Salesforce.com even.
This half day event is part of the exclusive and unique event series designed for prospective and existing corporate and field sales customers where salesforce.com highlights its innovations.
Become a Social Enterprise! Your customers have moved to a world that’s entirely mobile, social and open. Every business needs to become a Social Enterprise. At Cloudforce Essentials Fall 2011 attendees will get everything they need to lead their company into this next generation of cloud computing.
* 26/05/2011:
Breakfast Seminar:
Customer Experience in a Digital Age.
On May 26th 2011 we had our latest Breakfast Seminar.
We are delighted that so many people wanted to come and listen to our story about Customer Experience and we are happy with all the positive reactions we received afterwards.
"Great customer (prospect) experience!"
"The seminar is very inspiring and informative, amusing to some extend (I am talking about my emotions!). It also points to the future directions of building up customer experience with pioneering examples..."
If you want to be informed about our next events or if you want more information about our projects and offering, just send us an e-mail (info@4cconsulting.com) or call 015/281.281
Click here for a detailed summary of our latest Breakfast Seminar and to see the pictures of this event.
* Vlerick Alumni Marketing Colloquium 2011
4C Consulting was proud to be one of the main sponsors of the Vlerick Alumni Marketing Colloquium 2011 on March 17th 2011:
"Back to Basics"
How about stopping to reinvent Marketing year after year? The never-ending flux of buzzwords is making our heads spin, and not at all helping to be clear and straightforward to our customers.
Marketing excellence today is first and foremost about getting your basics right. So, let’s break with business hypes for one moment here, and focus on which core marketing concepts have survived the last decennia.
Yes, the 23rd edition of the Vlerick Alumni Marketing Colloquium is going Back-to-Basics. Belgium’s community of leading marketers are expected to dive into the fundamentals of marketing and apply them to today’s reality. Through a full-day mix of academic and business keynotes, the Colloquium will cover fundamental marketing models and contemporary case stories.
More info:http://www.marketingcolloquium.be
Past events - archive
Finance & Insurance
ABN-AMRO
American Express
Bank van De Post / Banque de La Poste
Banksys
BNP Paribas Fortis (more info about the project we did)
Cofidis
Delta Lloyd
Deutsche Bank
Federale Verzekering
Fortis AG
Generali
ING Bank
ING Insurance
KBC (more info about the project we did)
KD Group
NLB
Portima
Rabobank
Record Bank (more info about the project we did)
Santander
Vanbreda
Telecom, Media & Utilities
Base
Belgacom
BT
Concentra (more info about the project we did)
Corelio
Electrabel
Eneco
France Telecom
GDF Suez
IPG Group
KPN (more info about the project we did)
MCI
Mobistar
Multichoice
Nuon
Onephone
Optimus
Orange
Persgroep
Priority Telecom
Proximus
Sanoma Magazines (more info about the project we did)
Scarlet
Sibelga
Tele2
Telenet
Truvo (more info about the project we did)
UPC
Versatel
Vodafone
Wolters Kluwer
B2B Services, Healthcare and Public
Acerta
ADP
Akzo Nobel
Artilium
Autogrill
Belastingsdienst
bpost
Christelijke Mutualiteit
Colruyt group
Corporate Express
De Lijn
DHL
EPS
Euromut
FAGG
Intergraph
ISS
Mazda
Mio
Nationale Loterij
Nexans
NMBS
Océ
Onafhankelijk Ziekenfonds
Provincie Antwerpen
Rode Kruis Vlaanderen
Safmarine
Sapa
Securex
Septentrio
Siemens
Teleroute
Toyota
VAB
Van de Velde
VF
Pharma
Dupont
Elanco
Escapo (more info about the project we did)
GlaxoSmithKline
Innogenetics
Janssen-Cilag
Janssen Animal Health
Novartis
Pfizer
Sanofi Aventis
Schering
Tibotec Virco
Wyeth
Zeiss
4C Consulting is proud to actively support Vanakam vzw.
The purpose of Vanakam vzw is to give girls from Tamil Nadu, South-India, who are orphans or half-orphans, the chance to go to school.
Starting from a familial sphere where the children can really feel at home, and this maybe for the first time, they will later be counseled in their professional and familial steps they want to take. Vanakam vzw makes a stand for girls who are still far too often discriminated against in India, especially in the countryside.
Vanakam vzw has an eye for the integration of about twenty countryside villages in this project. By providing basic medical care and employment for the local people in all projects which they develop. After all, integration and participation lead to self-sufficiency and is the only key to a successful project.
More info: www.vanakam.be
- Accumulated years of experience: more than 800
- Average Age: 38
- Geography: continental Europe
- Typical Industry Sectors: Telecom, Utilities, Banking, Insurance, Pharmaceuticals, Media, Distribution, B2B Services
- Type of Industry: B2B, B2C, business through distribution partners/networks
The name 4C Consulting is deducted from Philip Kotler who transformed in his book the traditional 4P's (Product, Price, Place and Promotion) into the following 4C's, meaning :
Customer
Cost
Convenience
Communication
We have translated those into our 4C's, namely :
Customer Value
Contribution
Convenience
Communication
We help companies transform from a product-oriented towards a customer-oriented business model.
Our Vision:
We contribute to build a customer driven society in an increasingly complex world.
Our Mission:
We are trusted advisors in customer interaction.
We help our clients realize a higher return on their customer interactions through smarter solutions in marketing, sales and customer service.
Our Values:
 Passion |
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 Can do |
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For our Customers |
Pragmatic |
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For our job |
Result Oriented |
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 Respect |
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 Inspire |
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Promises |
Foresee |
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Colleagues |
Challenge |
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Customers |
Smarter |
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Competitors |
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