Finding Customers and Prospects
or How to boost and optimize your sales management by crunching the numbers ?
Wednesday April 21st 2010


Speakers:

Many organizations use extensive and diverse sales networks. However, the inefficiency of doing so often leads to difficulties and a lack of time to optimize their sales portfolio. So how could they manage their network more cost effective and time efficient, taking into account the various aspects of the sales channel and the diversity of customers?

In this session Truvo, editor of the “Yellow Pages”, will explain how the use of optimization techniques helped them to achieve a faster and more transparent view of their customer portfolio. This enabled them to clearly set priorities and distribute them across the appropriate sales representatives and their call center.

Do you know how to identify which customers and prospects to focus on?

4C Consulting & SAS invite you to a breakfast seminar with Truvo explaining how SAS software, with the implementation of 4C Consulting, helped them to obtain the objective mentioned above.



Agenda:
07:30
Welcome & Breakfast

08:35
Introduction by 4C: Johan Van Genechten

08:45
Customer Testimonial, Truvo,
Geert Peeraer – Market Segmentation Manager
Kathleen Martens – Sales Activity Manager

Truvo Sales Workload Optimization

Organizing the workload for large sales organizations is an optimization problem. The basic question is: Which customer is assigned to which sales channel and to which sales rep? However, the solution to the question is not always simple due to the existance of many constraints (region, period, salary level, etc). This session is on how analytical techniques are used in practice at Truvo Belgium in order to optimize the workload breakdown between the sales reps.

09:45
SAS, Mieke De Ketelaere,
Business Development Manager CI

Competing on Customer Intelligence

Regardless of a company’s industry or size, marketing must help enhance customer experience, achieve profitable revenue growth and improve marketing performance. SAS® Customer Intelligence solutions enable you to deepen your customer insights, choreograph your customer interactions and continuously improve your organization’s marketing performance. This session will explain how SAS Customer Intelligence is really an integrated platform for enterprise marketing management.

10:00
The end


Location:
Sas Institute
Kasteel Robiano
Hertenbergstraat 6
3080 Tervuren
Route Description


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