Past seminars

4C Consulting Breakfast Seminar

Customer Value: a Look into the Future

You probably distinguish your most valuable customers today... but do you know who will be the most valuable ones tomorrow?
How do you value your prospects?
Are you clear on the tactics necessary to reach the potential of your customers and prospects?
4C Consulting present a customer case that illustrates how customer value and trigger-based marketing can be used together to improve the marketing and sales approach in a B2B setting.

Our guest for this seminar is bpost. In a liberalizing environment and a digitalizing market, bpost is repositioning itself in order to improve its own value to its customers while boosting customer value.

Speakers: Johan Derden , Evelyne Dewitte

Location: Domein Terassel

Date: 23/11/2011

Timing: 07:30 - 10:00

4C Consulting Breakfast Seminar

Customer Experience in a Digital Age.

Emotional customer engagement. That is what will separate future market leaders from their competitors, that is what separates today’s customer experience (CeX) leaders from the majority of companies. To emotionally engage your customers you must consistently deliver a desired and deliberate customer experience, across all customer touch points (online and offline, social and non-social) and all stages in the customer life cycle.

During this breakfast seminar, we will show you a glimpse of the next generation customer experience: a customer experience in a digital age. We will share our CeX approach: a hands-on methodology to define, engineer and implement your customer experiences in a digital world and measure their ROI.