4C Consulting NV
Stationsstraat 60 / 5
2800 Mechelen
BELGIUM
Tel. +32 (0) 15 281 281
Fax. +32 (0) 15 281 280
VAT BE 0460 598 857
info@4cconsulting.com
2800 Mechelen
BELGIUM
Tel. +32 (0) 15 281 281
Fax. +32 (0) 15 281 280
VAT BE 0460 598 857
info@4cconsulting.com
Home › About our company
About our company
- News & Events
- Our Customers
- Our Social Responsibility
- Our Partnerships
- Our Identity Card
- Our Mission, Vision & Values
- Our Services
NEWS:
* Customer Experience & Candidate Experience
Geert Martens, Customer Experience Practice Leader of 4C Consulting, did a survey on the experiences candidates have while looking for a new job.
His insights were published in the Vacature Magazine on December 3rd.
Find out what candidates think and feel during their journey for a new career.
More info: http://www.4cconsulting.com/customer-experience-candidate-experience
PAST EVENTS:
* November 2011:
Internet Marketing School:
Digital Marketing Training for Marketers.
Is online marketing the missing link in your currect marketing mix? Do you want to discover how your target group use digital media? How visitors on your website find you using online search engines? What you can learn from what is said on social media about your company? Or is the response of your e-mail campaign not what you've expected it to be?
The Internet Marketing School is an independent training centre for digital media. You learn how the right tools can contribute to obtain your objectives through practical and instant applicable trainings.
The trainings are for everyone who is interested in or impacted by digital channels:
- Segement marketers
- Product managers
- Campaign managers
- Research professionals
- Marketing & Communication managers
- Entrepreneurs
- ...
The training takes 5 days and is given in Dutch. 10 topics will be discussed, during 3 hours per topic.
The lessons are given by domain experts who will use real practical business examples.
More info and registration:www.internetmarketingschool.be
* 23/11/2011
Breakfast Seminar:
Customer Value: a Look into the Future
More info: www.4cconsulting.com/seminars
* 4C Consulting proudly present it's exclusive partnership with Faster Forward.
More info: http://www.4cconsulting.com/partnership-faster-forward
* 06/10/2011
SAS Forum Belux 2011
4C Consulting was sponsor at this SAS event.
What's the value and importance of SAS for businesses and consumers?
That's what you will discover during this year's edition of our Belux Forum.
What will you get by attending?
- Customer presentations from different industries
- Keynote presentations by Jim Davis, Senior Vice President & Chief Marketing Officer SAS, John Lovett, author of Social Media Metrix Secrets, and Mark Torr, Director Global Technology Practice SAS
- Hands-on workshops where you can try SAS.
- Updates about the latest trends and solutions
- Networking time to share experience and knowledge
- Sponsor booths with specific domain or industry expertise
- SAS Experts available for one-on-one meetings
More info: http://www.sasforum.be
* 21/09/2011
Cloudforce Essentials 2011 - Breda
4C Consulting was partner at this Salesforce.com even.
This half day event is part of the exclusive and unique event series designed for prospective and existing corporate and field sales customers where salesforce.com highlights its innovations.
Become a Social Enterprise! Your customers have moved to a world that’s entirely mobile, social and open. Every business needs to become a Social Enterprise. At Cloudforce Essentials Fall 2011 attendees will get everything they need to lead their company into this next generation of cloud computing.
* 26/05/2011:
Breakfast Seminar:
Customer Experience in a Digital Age.
On May 26th 2011 we had our latest Breakfast Seminar.
We are delighted that so many people wanted to come and listen to our story about Customer Experience and we are happy with all the positive reactions we received afterwards.
"Great customer (prospect) experience!"
"The seminar is very inspiring and informative, amusing to some extend (I am talking about my emotions!). It also points to the future directions of building up customer experience with pioneering examples..."
If you want to be informed about our next events or if you want more information about our projects and offering, just send us an e-mail (info@4cconsulting.com) or call 015/281.281
Click here for a detailed summary of our latest Breakfast Seminar and to see the pictures of this event.
* Vlerick Alumni Marketing Colloquium 2011
4C Consulting was proud to be one of the main sponsors of the Vlerick Alumni Marketing Colloquium 2011 on March 17th 2011:
"Back to Basics"
How about stopping to reinvent Marketing year after year? The never-ending flux of buzzwords is making our heads spin, and not at all helping to be clear and straightforward to our customers.
Marketing excellence today is first and foremost about getting your basics right. So, let’s break with business hypes for one moment here, and focus on which core marketing concepts have survived the last decennia.
Yes, the 23rd edition of the Vlerick Alumni Marketing Colloquium is going Back-to-Basics. Belgium’s community of leading marketers are expected to dive into the fundamentals of marketing and apply them to today’s reality. Through a full-day mix of academic and business keynotes, the Colloquium will cover fundamental marketing models and contemporary case stories.
More info:http://www.marketingcolloquium.be
Finance & Insurance
ABN-AMRO
American Express
Bank van De Post / Banque de La Poste
Banksys
BNP Paribas Fortis (more info about the project we did)
Cofidis
Delta Lloyd
Deutsche Bank
Federale Verzekering
Fortis AG
Generali
ING Bank
ING Insurance
KBC (more info about the project we did)
KD Group
NLB
Portima
Rabobank
Record Bank (more info about the project we did)
Santander
Vanbreda
Telecom, Media & Utilities
Base
Belgacom
BT
Concentra (more info about the project we did)
Corelio
Electrabel
France Telecom
GDF Suez
IPG Group
KPN (more info about the project we did)
MCI
Mobistar
Multichoice
Nuon
Optimus
Orange
Persgroep
Priority Telecom
Proximus
Sanoma Magazines (more info about the project we did)
Scarlet
Sibelga
Tele2
Telenet
Truvo (more info about the project we did)
UPC
Versatel
Vodafone
Wolters Kluwer
B2B Services, Healthcare and Public
Acerta
ADP
Akzo Nobel
Artilium
Belastingsdienst
bpost
Christelijke Mutualiteit
Corporate Express
De Lijn
DHL
EPS
Euromut
FAGG
Intergraph
ISS
Mazda
Mio
Nationale Loterij
Nexans
NMBS
Océ
Provincie Antwerpen
Rode Kruis Vlaanderen
Safmarine
Sapa
Securex
Septentrio
Siemens
Teleroute
Toyota
VAB
Van de Velde
VF
Pharma
Escapo (more info about the project we did)
GlaxoSmithKline
Innogenetics
Janssen-Cilag
Janssen Animal Health
Novartis
Pfizer
Sanofi Aventis
Schering
Tibotec Virco
Wyeth
Zeiss
4C Consulting is proud to actively support Vanakam vzw.
The purpose of Vanakam vzw is to give girls from Tamil Nadu, South-India, who are orphans or half-orphans, the chance to go to school.
Starting from a familial sphere where the children can really feel at home, and this maybe for the first time, they will later be counseled in their professional and familial steps they want to take. Vanakam vzw makes a stand for girls who are still far too often discriminated against in India, especially in the countryside.
Vanakam vzw has an eye for the integration of about twenty countryside villages in this project. By providing basic medical care and employment for the local people in all projects which they develop. After all, integration and participation lead to self-sufficiency and is the only key to a successful project.
More info: www.vanakam.be
- Accumulated years of experience: more than 800
- Average Age: 38
- Geography: continental Europe
- Typical Industry Sectors: Telecom, Utilities, Banking, Insurance, Pharmaceuticals, Media, Distribution, B2B Services
- Type of Industry: B2B, B2C, business through distribution partners/networks
The name 4C Consulting is deducted from Philip Kotler who transformed in his book the traditional 4P's (Product, Price, Place and Promotion) into the following 4C's, meaning :
Customer
Cost
Convenience
Communication
We have translated those into our 4C's, namely :
Customer Value
Contribution
Convenience
Communication
We help companies transform from a product-oriented towards a customer-oriented business model.
Our Vision:
We contribute to build a customer driven society in an increasingly complex world.
Our Mission:
We are trusted advisors in customer interaction.
We help our clients realize a higher return on their customer interactions through smarter solutions in marketing, sales and customer service.
Our Values:
| Passion | Can do |
| For our Customers | Pragmatic |
| For our job | Result Oriented |
| Respect | Inspire |
| Promises | Foresee |
| Colleagues | Challenge |
| Customers | Smarter |
| Competitors |
Customer Experience management
Marketing
Excellence
Excellence
Sales
Excellence
Excellence
Service
Excellence
Excellence
Customer Insight Management
Customer Experience Management
Emotional customer engagement. That is what will separate future market leaders from their competitors, that is what separates today’s customer experience (CeX) leaders from the majority of companies.
Emotionally engaged customers –being it empowered consumers (B2C) or buyers (B2B)- increase top-line growth and improve bottom-line performance: (1) they generate additional value and (2) they reduce overall operating costs.
To emotionally engage your customers you must consistently deliver a desired and deliberate customer experience, across all customer touch points and all stages in the customer life cycle.
As an exclusive partner of Beyond Philosophy, 4C Consulting offers a unique set of services that help you define, assess & realize your customer experiences and customer interaction strategies:
- Customer Experience Statement
- Naive-to-Natural Assessment
- Emotional Signature
- Moments of Truth Transformation
- Experience-driven complaints handling
- Unique Customer View
- CRM Roadmap (program definition, scope, planning & budgeting)
Customer Interaction Management
4C Consulting offers clients expertise in the design, implementation and management of customer interaction centers (customer service, helpdesk, inside sales, ….).
We have developed a framework of best practices that are used by our consultants to audit contact center operations, identify performance gaps, and recommend pragmatic, actionable solutions. 4C Consulting understands the complexity of the customer interaction environment—that success is based on the critical integration of people, process, and technology to deliver a superior customer experience. Whether you are seeking to reduce costs through self service initiatives, process re-engineering, or consolidation, we provide the leadership and insights essential for success. Our consultants bring both operations and consulting experience to each engagement and can help your organization develop the diverse skill sets required for successful customer interaction management. Regardless of your operational mandate —sales, service, or marketing— our customer interaction consultants can help you optimize operational efficiency, improve customer satisfaction, and generate additional profits.
Our specific customer interaction focus:
- Contact center health check
- Contact center maturity assessment
- Quality assurance
- Contact center design & transformation
- Multi channel strategy
- Social media integration
- Contact strategy
Our excellence centers enable smarter approaches to marketing, sales and customer service operations applying best practice and 4C Consulting proprietary maturity models.
In our Marketing Excellence center we specialize in:
- Marketing maturity assessments
- Digital marketing
- Non-response analysis
- Campaign management & automation
- Campaign management outsourcing
- Marketing resource management
Our excellence centers enable smarter approaches to marketing, sales and customer service operations applying best practice and 4C Consulting proprietary maturity models.
In our Sales Excellence center we specialize in:
- Sales process optimization
- Sales portfolio management
- Partner management
- SFA management and automation with Salesforce.com
- Sales middle office (in- & outsourcing)
- Training & coaching
Our excellence centers enable smarter approaches to marketing, sales and customer service operations applying best practice and 4C Consulting proprietary maturity models.
In our Service Excellence center we specialize in:
- Customer care process optimization
- Customer service automation with Salesforce.com
- Self service strategy & management
- Complaints handling
- Customer interaction center optimization
Customer insight management enables the transformation of customer and market data into actionable insights through high-end data analytics. 4C Consulting applies a structured approach which provides measurable results, caring about all relevant customer data from source to action.
The customer insight specialists at 4C Consulting focus on:
- Reporting
- Data quality
- DI (marketing data mart, customer data mart, ...)
- Analytics with SAS (segmentation, predictive modeling for cross sell & up sell, churn prediction, campaign optimization, forecasting, profiling, scoring, ...)
Established in 1997, 4C Consulting has successfully completed more than 600 consulting projects in more than 20 countries. As pragmatic consultants, our strategic objective is to preserve and grow our clients’ value, through above-average project returns and below-average risks.
Our consulting professionals combine industry experience and specialized skills in the fields of customer interaction, management and customer insight management with a strong focus on marketing, sales and customer service.
Our outsourcing professionals enable you to delegate (parts of) your customer interaction operations. We can help you in designing and/or executing outsourced tactics ensuring specific results, we can help you to insource specific marketing, sales and service processes.
Specific outsourcing domains for our clients to date: marketing campaigns, sales support and customer analytics.
Leveraging on the skills and experience of temporary management capacity gives an absolute added value to companies who face company-wide changes, transformations or new (market) developments.
Due to years of experience and a mature skill set, our interim management professionals are able to integrate fast in a company, to anticipate on certain challenges and to solve problems in an objective and independent way.
Our staffing consultants are ultimately focused on bridging the gap between your permanent resource need and the labour market. They specialize in sales, marketing and customer care profiles and leverage on profound industry knowledge. Following a detailed analysis of the client needs, they offer tailor made recruitment & selection solutions aligned with the market and vacancy complexity.
NEWS FROM OUR CONSULTANTS
Want To Track Who Read Your Email? ToutApp’s Salesforce Integration Goes Live http://t.co/whw4029m
Jan Aquarius
In my opinion, navigation must have a larger share..“@Econsultancy: Anatomy of the perfect website: infographic - http://t.co/z4nVOxef”
Jan-Willem Vanhaelew
Shared Activities for Tasks Spring '12 Pilot (Multiple Contacts on a Task) | Ideas | http://t.co/3tVJE9si http://t.co/8HftTNBO #ideaexchange
Tomas Van Rossom
What would you do with an extra 28 hours, or 92? Thanks to High Performance Analytics #SAShpa #hpa #highperformanceanalytics
SAS BeLux
- 1 of 200
- ››
Follow us on
